Which Type of Ebusiness Model Is Amazon Using

question 23

Multiple Choice

Which type of ebusiness model is Amazon using?

• A) Pure-play
• B) Brick-and-mortar
• C) Click-and-mortar
• D) Content provider

---

Definitions:

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, often described as the four Ps: Product, Price, Place, and Promotion.

Forecasting Function

A method or model used for predicting future data points or trends based on historical data.

Revenue Management Systems

Revenue management systems are sophisticated platforms that allow businesses to strategically control pricing and inventory to maximize revenue.

Supply Chain Profitability

Measures the overall financial gain achieved through the management and operation of a supply chain, from procurement of raw materials to delivery of final products.