Managing Consumer Trust Is a Challenge for Ebusinesses

question 11

Multiple Choice

Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?

• A) Be accessible to communicate in-person
• B) Be available to communicate in-person
• C) Use customer testimonials that link to your client website
• D) All of the choices are correct.

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Definitions:

Stock Index

An indicator used to measure and report value changes in a selection of stocks, which represents a specific segment of the stock market.

Risk-Free Rate

The expected yield from an investment that carries no risk, commonly exemplified by state bonds.

Dividend

A portion of a company's earnings distributed to its shareholders, typically in the form of cash or additional shares.

Cash Settlement

The provision of some futures contracts that requires not delivery of the underlying assets but settlement according to the cash value of the asset.