Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

---

Definitions:

Public Good

A product or service that is provided without profit to all members of a society, either by the government or a private individual or organization.

National Defense

The governmental provision of military forces and facilities intended to secure the nation against all potential enemies.

Government-Run

Entities, operations, or programs managed and operated by a government entity or its agents.

External Cost

Spillover effects that reduce the well-being of non-consenting parties.