Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

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Definitions:

Direct Recursion

The process by which a function calls itself directly in its body.

Function Invokes

Refers to the process of calling or executing a function in a program.

Self-Referential

Refers to an entity that includes a reference to itself, often used in structures or statements in computing.

Process

A set of actions or steps taken in order to achieve a particular end in computation.