Netflix Creates a Unique Recommendation Listing for Each Customer That

question 58

Multiple Choice

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

• A) Information richness
• B) Mass customization
• C) Personalization
• D) Interactivity

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Definitions:

Capital Expenditure

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment to improve its long-term service potential.

Repairs Expense

Costs incurred in the maintenance of assets to keep them in their original condition, without adding to their value or extending their life.

Maintenance Expense

Costs incurred to keep property, equipment, or assets in efficient operating condition.

Par Value

A nominal value assigned to a security or share, representing its minimum stated value.