Which of the Following Is an Example of a Clickstream

question 46

Multiple Choice

Which of the following is an example of a clickstream data metric?

• A) Dates and times of visits
• B) Number of customers with shopping carts
• C) The number of page views
• D) All of these

---

Definitions:

Contribution Margin Ratio

A financial metric showing the percentage of revenue that exceeds total variable costs, indicating how much revenue contributes to fixed costs and profit.

Break-even Sales

The amount of revenue needed to cover all fixed and variable costs, resulting in no profit or loss.

Variable Cost

Costs that change in proportion to the level of production or sales activity, such as raw materials and direct labor costs.

Fixed Costs

Fixed overheads that stay the same no matter how much is produced or sold, including rental fees or staff salaries.