Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

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Definitions:

NREM Sleep

A type of sleep characterized by non-rapid eye movement, encompassing stages 1-3 of the sleep cycle.

Delta Waves

Slow, high amplitude brainwaves associated with the deepest stages of sleep and meditative states.

Slow Brain Waves

Brain waves with a low frequency, typically associated with deep sleep, meditation, and states of relaxation.

NREM Sleep

Non-Rapid Eye Movement sleep, a restorative sleep phase that includes stages 1 through 3, ranging from light to deep sleep.