Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

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Definitions:

Multinational Corporation

A company that operates in several countries but has its headquarters in one country.

Foreign Direct Investment

Investment by a company or individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets.

Insourcing

involves bringing processes or services back in-house, which were previously outsourced to external companies.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business operation.