Examlex
What is a part of operational CRM that automates service requests, complaints, product returns, and information requests?
Research Techniques
A variety of methods and strategies used to gather data and information for the purpose of making business decisions.
BCG Growth-Market Share Matrix
A strategic planning tool that uses two dimensions: market growth rate and market share to categorize the business portfolio into four types: Stars, Question Marks, Cash Cows, and Dogs.
Strategic Business Units
Strategic business units are distinct divisions within a larger corporation, each focusing on a specific market segment or product line, and possessing its own strategy, resources, and objectives.
Dominant Market Share
A situation in which a company, product, or service holds a majority portion of the total sales in its market.
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