What Compiles Customer Information from a Variety of Sources and Segments

question 9

Multiple Choice

What compiles customer information from a variety of sources and segments the information for different marketing campaigns?

• A) Campaign management system
• B) Cross-selling
• C) Up-selling
• D) List generator

---

Definitions:

Systematic Assessment

A structured process of evaluating or analyzing a series of components, situations, or needs in a methodical way to inform decisions or actions.

Classical View

is a management approach that emphasizes efficiency, increasing worker productivity, and a hierarchical organization structure.

CSR

Corporate Social Responsibility; refers to businesses making decisions and taking actions that are beneficial for society as well as the organization.

Profits

The financial gain that is realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes.