Compare Operational CRM and Analytical CRM

question 71

Essay

Compare operational CRM and analytical CRM.

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Definitions:

Cosmopolitanism

Seeing culture as fluid, which helps individuals resist cultural homogenization.

Transnational Corporation

is a large company that operates and invests in multiple countries, often having a centralized headquarters but managing production or service facilities worldwide.

Global North

A term used to describe the world's wealthy, industrialized countries, predominantly located in the Northern Hemisphere.

Global South

A term used to describe countries considered to be in a relatively disadvantaged economic position compared to those in the Global North, often encompassing nations in Latin America, Africa, and parts of Asia that face development challenges.