What Is an Example of Using Cluster Analysis in Business

question 96

Multiple Choice

What is an example of using cluster analysis in business to create target-marketing strategies?

• A) Google search
• B) First name information
• C) Zip code segmentation
• D) Last name associations

---

Definitions:

Binge Eating

The consumption of large quantities of food in a short period of time, often accompanied by a feeling of lack of control.

Anorexia Nervosa

Anorexia nervosa is an eating disorder characterized by an obsessive fear of gaining weight, leading to severe restriction of food intake and unhealthy weight loss.

Endocrine System

The endocrine system is a network of glands in the body that produces and secretes hormones directly into the bloodstream to regulate bodily functions.

Blood Pressure

indicates the force exerted by circulating blood on the walls of blood vessels, a crucial indicator of cardiovascular health.