Examlex
What is an individual item on a graph or a chart?
Fear Appeals
Marketing messages that evoke fear to motivate consumers to engage in a desired behavior, often used in public health campaigns.
Emotional Appeals
Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.
Cognitive-Avoidance Appeals
Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.
Resonance
A phenomenon where a message or content deeply connects with individuals on an emotional level, often leading to a strong reaction.
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