Managers Can Use BI to Answer Tough Business Questions

question 69

Multiple Choice

Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is now?

• A) A historical perspective offers important variables for determining trends and patterns.
• B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
• C) Setting strategic direction is critical for planning and creating solid business strategies.
• D) None of these.

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Definitions:

Research Participants

Individuals or groups who take part in research studies, providing data through their responses or behaviors for analysis.

Subliminal Marketing

A tactic that influences consumers at a subconscious level, using messages or images that are not consciously noticed but may affect behavior or perceptions.

Neuromarketing

A field of marketing that applies neuroscience to understand how consumers' brains respond to marketing stimuli, aiming to improve advertising effectiveness.

Marketing Stimuli

Various factors or triggers perceived by consumers that influence their purchasing decisions.