Examlex
What is dynamic information?
Line Extension
is a marketing strategy where a company introduces additional items in the same product category under the same brand name, often with new flavors, forms, colors, sizes, or other characteristics.
Brand Equity
is the value and strength a brand possesses, stemming from consumers' perceptions, recognition, and loyalty.
Category Extension
When a brand expands its existing product line into new categories to reach new markets or segments, leveraging its brand equity.
Resource Use
The manner in which resources are utilized and managed within a system, be it in business operations, environmental contexts, or economic activities.
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