Neil Andrews Is the Marketing Manager for the National Basketball

question 38

Multiple Choice

Neil Andrews is the marketing manager for the National Basketball Association. Neil analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Neil uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Neil would use to track his marketing campaigns?

• A) Marketing campaign ROI
• B) Marketing campaign percentage of fans purchasing Sports Illustrated magazine
• C) Marketing campaign advertiser revenue sales
• D) Marketing campaign market share

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Definitions:

Capital Goods

Long-lasting goods that are used in the production of other goods or services and are not consumed in the process.

Economic Growth

A growth in the economy's output of goods and services over time, typically evaluated through the Gross Domestic Product (GDP).

Underemployment

Refers to the employment of workers in jobs that are below their skills level or part-time workers who would prefer to be full-time.

Unemployment

The situation when individuals who are capable of working and are seeking work are unable to find employment.