What Type of Metrics Includes Number of Prospective Customers, Number

question 131

Multiple Choice

What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?

• A) CRM metrics
• B) SCM metrics
• C) BPR metrics
• D) ERP metrics

---

Definitions:

Bertrand Duopoly

An economic model describing interactions between two companies that compete by setting prices rather than the quantity of output.

Joint Profit

The combined profit earned by two or more firms when they cooperate or work together in a venture.

High Performance

The achievement of significantly better outcomes or higher efficiency levels than average benchmarks or expectations.

Advertising Strategies

Tactics and methods used by businesses to promote their products, services, or brand to potential customers effectively.