What Type of Metrics Includes Number of Marketing Campaigns, New

question 116

Multiple Choice

What type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign?

• A) CRM metrics
• B) SCM metrics
• C) BPR metrics
• D) ERP metrics

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Definitions:

Department Store

A large retail store offering a wide range of products and brands under one roof, organized into departments for shopper convenience.

Toy Manufacturer

A business involved in the design, production, and marketing of toys for children and sometimes adults.

Trucking Company

A business entity that specializes in transporting goods across distances using trucks.

Miles on a Gallon

A measure of fuel efficiency in vehicles, indicating how many miles a vehicle can travel per gallon of fuel.