RFM Stands for Regency, Frequency, and Monetary

question 18

True/False

RFM stands for Regency, Frequency, and Monetary.

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Definitions:

Intercultural Communication

The process by which people from different cultural backgrounds attempt to share meaning and understand each other.

Assuming Similarity

Refers to the cognitive bias where one assumes others share the same beliefs and values.

Assuming Differences

The act of presuming that there are inherent distinctions between individuals or groups without evidence, often leading to stereotypes and misunderstandings.

Primacy Effect

Tendency to attend to the first pieces of information observed about another person in order to form an impression.