RFM Stands for Regency, Frequency, and Monetary

question 18

True/False

RFM stands for Regency, Frequency, and Monetary.

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Definitions:

Guitar

A fretted musical instrument typically played by strumming or plucking the strings with fingers or a pick.

Exemplar Model

A theory in cognitive psychology suggesting that individuals categorize objects and concepts based on comparisons to mental examples of similar instances.

Categorizing Concepts

The mental process of grouping objects, ideas, or information into classes or categories based on common characteristics or attributes.

Prototype Model

A way of thinking about concepts: Within each category, there is a best example—a prototype—for that category.