What Is Customer Relationship Management (CRM)

question 8

Multiple Choice

What is customer relationship management (CRM) ?

• A) The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability
• B) Integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprise-wide information about all business operations
• C) A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability
• D) Connection of the plans, methods, and tools aimed at integrating separate enterprise system

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Definitions:

Par Value

The nominal or face value of a stock or bond, as stated by the issuing corporation.