Why Is CRM One of the Most Valuable Assets a Company

question 65

Multiple Choice

Why is CRM one of the most valuable assets a company can acquire?

• A) Since organizations have not been successful in implementing SCM systems, they have turned their resources towards CRM.
• B) CRM has proven to increase customer loyalty and retention and an organization's profitability.
• C) It is easy for a company to steal their competitors' loyal and devoted customers, therefore companies need a viable process for targeting competitor's customers.
• D) Without CRM it is impossible to effectively manage or cross-sell products to customers.

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Definitions:

Germinal

The early stage of embryonic development immediately following fertilization, characterized by rapid cell division.

Embryonic

Pertaining to the embryo, an early stage of development in multicellular organisms after fertilization but before becoming a fetus.

Prenatal Period

The stage of development from conception to birth, critical for physical and cognitive development.

Prospective Parents

Individuals or couples who are considering or preparing to become parents in the near future, either biologically or through adoption.