What Is a Common Index Used to Calculate the Benefits

question 19

Multiple Choice

What is a common index used to calculate the benefits of a training program relative to its costs?

• A) cost of living index
• B) return on capital
• C) return on investment
• D) productivity index

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Definitions:

Customer Advocacy

The act of supporting or recommending a company's products or services by its customers, often influenced by positive experiences.

Customer Service

All of the activities a firm engages in to satisfy the needs and wants of its customers.

Trial Close

A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy.

Buyer's Readiness

The stages a potential customer goes through before deciding to purchase a product, including awareness, knowledge, liking, preference, conviction, and purchase.