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Scenario 11.2
Bradshaw, Petrilli & Blake Inc. (BPBI) is a Canadian financial planning firm that provides financial advice for companies across Canada and the United States. The firm offers employees great benefits and excellent salaries. Its workforce is composed of predominantly "Generation Y" employees. These employees are very tech-savvy, achievement focused, and, most importantly, family centric (they value flexible schedules and Work-Life balance) . While they understand the demands of the job, they often get caught between the needs of the organization's clients and their family responsibilities, especially as related to their children. Currently, there is little flexibility if employees want to attend to family needs during work hours. BPBI is now looking into ways of helping its employees better meet these dual needs.
-Refer to Scenario 11.2. In order to promote Work-Life balance at BPBI, management has decided to adopt more creative and unusual benefits as a way to deter turnover. Which of the following would be most welcomed by "Generation Y" employees?
Social services
A range of public services provided by governmental or private organizations aimed at helping people in need, such as housing support, food assistance, and healthcare.
Mass consumption
The widespread purchasing and use of goods and services by a large number of people, driving consumer culture and economic activities.
New sources of power
Emerging or alternative ways of generating energy beyond traditional fossil fuels, such as solar or wind power.
Minority groups
Communities or populations that are differentiated from the majority of a population based on nationality, race, religion, or some other factor.
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