A Person Has Just Been Hired as a Professional Consultant

question 61

Essay

A person has just been hired as a professional consultant to a U.S. Senate candidate. How should the consultant advise the candidate when it comes to the creation of television ads?

---

Definitions:

Make-Or-Buy

A strategic decision regarding whether to produce goods internally or purchase them from an external supplier.

Decision Tree

A graphical tool used in decision making to visually represent different choices and their possible outcomes, including chance event outcomes, costs, and utilities.

EMV

Expected Monetary Value; a calculation in decision theory and statistics used to determine the expected value of an uncertain outcome by combining the probabilities of possible outcomes with their respective gains or losses.

Process B

A specific sequence of steps or operations in a series of processes, distinguished by its unique characteristics or outcomes.