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Suppose that the pre-tax holding period returns on two stocks are the same. Stock A has a high dividend-payout policy and stock B has a low dividend-payout policy. If you are an individual in a high marginal tax bracket and do not intend to sell the stocks during the holding period,
Lifetime Value
The total revenue a business can expect from a single customer throughout the duration of their relationship.
Customer Equity
The total combined customer lifetime values of all the company’s customers, representing the financial value of the customer base.
Customer Service Strategy
A plan designed to improve how a business interacts with its customers, aiming to enhance satisfaction and loyalty.
Order Cycle
The sequence of events from the moment a customer places an order to the delivery of the product or service.
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