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Test Marketing Techniques

Strategic approaches used by businesses to evaluate the market response to a product or service in a limited geographical area or demographically before a full-scale launch.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry, to support business decision-making.

General Mills Warm Delights

A line of single-serving microwaveable dessert products produced by General Mills, designed for quick and easy preparation.

Planning Phase

The initial stage in a project or business strategy where goals are set, necessary resources are identified, and steps to reach the objectives are outlined.

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