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In Their Multifactor Model, Chen, Roll, and Ross Found

question 51

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In their multifactor model, Chen, Roll, and Ross found

Grasp the implications of the changing landscape of media consumption for PR.
Understand the communication model and the concept of noise in PR practice.
Understand the guidelines for leading decision group meetings.
Recognize the importance of emphasizing common interests and values in group leadership.

Definitions:

Reward Power

The ability to influence others by controlling access to desired resources or rewards.

Incentives

External or internal rewards designed to encourage specific actions or behaviors.

Referent Power

A form of influence based on the leader's personal characteristics, where followers identify with and want to emulate them.

Reward Power

The influence and control one has over others based on the ability to grant rewards or benefits.

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