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Equity premium puzzle studies may be subject to survivorship bias because
Customer Satisfaction
The measure of how products or services provided by a company meet or surpass customer expectation.
Employee Attitudes
The perceptions, feelings, and beliefs that employees have towards their work, colleagues, and organization.
Sears Stores
A chain of department stores known for selling clothing, appliances, tools, and other household goods, now facing significant financial challenges.
5C Model
A framework used in marketing that covers five key areas: Company, Customers, Competitors, Collaborators, and Context.
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