Examlex
Under Ferdinand and Isabella,the conversos ( Jews who had converted to Christianity)had all the same privileges as those who had been born into Christian families.
Elaboration Likelihood Model
A theory of persuasion which proposes that persuasive messages can influence attitudes by two different routes: central or peripheral.
Central Route
A method of persuasion that involves in-depth analysis of the content of a message, leading to lasting attitude change.
Peripheral Route
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
Persuasion
The act of convincing someone to do or believe something through reasoning or argument.
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