On Your Résumé, Where Do You Place a Broad, General

question 9

Multiple Choice

On your résumé, where do you place a broad, general statement of your goals?

• A) Personal information
• B) Professional objective
• C) Professional memberships and activities
• D) Summary of skills
• E) Employment experience

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Definitions:

Sales Promotion

A marketing strategy involving the short-term incentivization of buyers to purchase products or services, typically through discounts, coupons, contests, or free samples.

Promotional Mix

The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.

Personal Selling

A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.

Public Relations

The professional maintenance of a favorable public image by a company, organization, or individual.