A Collection of Records Created and Stored on a Computer

question 95

Multiple Choice

A collection of records created and stored on a computer is a(n) ____.

• A) application
• B) icon
• C) database
• D) spreadsheet
• E) word processor

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Definitions:

SBUs

Strategic Business Units are individual units within a larger company that operate as separate businesses, each with its own mission, products, and market.

Portfolio

A collection of investments held by an individual or institution, which could include stocks, bonds, real estate, and other financial assets.

BCG Matrix

A framework that categorizes a company's products or business units into four types (stars, cash cows, question marks, dogs) based on market growth and market share, guiding resource allocation decisions.

Market Position

Refers to a brand's unique place in the minds of consumers, relative to competitors, based on attributes like quality, price, and benefits.