Which of These Guidelines Should You Follow When Selecting Magazines

question 50

Multiple Choice

Which of these guidelines should you follow when selecting magazines for a medical office?

• A) Place the physician's medical journals in the reception area
• B) Subscribe to several magazines on one topic
• C) Select magazines specific to one age group
• D) Ask patients for feedback on their interests
• E) Keep back issues for at least 12 months

Comprehend the phenomenon of variety seeking in consumer behavior.

Identify and describe the role of cybermediaries in online environments.

Grasp the concept of the long tail in marketing and its impact on profit strategies.

Recognize the importance and the process of problem recognition in consumer decision making.

---

Definitions:

Shaping

A method of positive reinforcement in operant conditioning that rewards closer and closer approximations of the desired behavior.

Negative Punishment

A behavior modification technique where a desirable stimulus is removed following a behavior, with the intention of decreasing that behavior.

Positive Punishment

Adding an undesirable stimulus to decrease a behavior, such as giving extra chores to reduce instances of lying.

Stimulus Discrimination

The learned ability to differentiate between similar stimuli and respond appropriately to each.