In a Class Discussion About the Homogenizing Effects of Globalization

question 79

Multiple Choice

In a class discussion about the homogenizing effects of globalization, Freja points out that even in multinational chain stores and restaurants there are locally influenced differences in products and services. What concept is she supporting?

• A) McDonaldization
• B) glocalization
• C) imperialism
• D) regionalization

Identify the implications of the marketing concept on product development and pricing strategies.

Comprehend the role of customer relationship management (CRM) and its impact on long-term organizational success.

Recognize the importance of segmenting the market to cater to specific consumer behaviors and needs.

Understand the ethical dimensions in marketing practices, including social responsibility and consumer rights.

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Definitions:

Customer Benefits Plan

A strategy or program designed to highlight and deliver the advantages or positive outcomes that a customer can expect from a product or service.

Sales Presentation Mix

A combination of techniques, tools, and strategies used during a sales presentation to effectively communicate the value of a product or service to a potential client.

Direct Suggestion

A straightforward proposal or recommendation given to someone without subtlety or implication.

Disneyland Vacation Package

A bundled offer that typically includes accommodations, park tickets, and sometimes other perks for a vacation at Disneyland.