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In a class discussion about the homogenizing effects of globalization, Freja points out that even in multinational chain stores and restaurants there are locally influenced differences in products and services. Which of the following theories could Freja draw upon to support her argument?
Billing Issues
Problems or disputes arising from the process of invoicing for goods or services, including errors, unauthorized charges, or discrepancies.
Product Managers
Individuals responsible for overseeing the development, marketing, and sale of a product or product line.
Adaptive Selling
A sales approach that involves altering sales behaviors and techniques based on the sales situation and customer needs.
Consultative Selling
A sales approach where the seller acts as an advisor, understanding customer needs and offering solutions that meet those needs.
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