Examlex
Once established, group loyalties are unchangeable.
Persuasibility
The extent to which an individual is susceptible to being persuaded or influenced by arguments or messages.
Persuasive Communications
Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.
Message Content
Message content refers to the actual information, ideas, or themes conveyed in a communication act, regardless of the medium used.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
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