Recently, a Number of Companies Have Used Variations on the Advertising

question 11

Multiple Choice

Recently, a number of companies have used variations on the advertising slogan "It's all about you." With which audience is this slogan most likely to be successful?

• A) women
• B) the poor
• C) the elderly
• D) Generation Me

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Definitions:

Executive Culture

The attitudes, behaviors, and values that are prevalent among an organization's top management and leadership teams.

Organizational Culture

The collective way in which an organization's members interact and work, deeply influenced by shared values and traditions.

Autocratic

A leadership or governance style characterized by individual control over all decisions and little input from group members.

Productive

Capable of producing a significant amount or result; efficient and effective in achieving desired outcomes.