Just Prior to a Strike by Union Employees on a University

question 58

Multiple Choice

Just prior to a strike by union employees on a university campus, union members spend a lot of money on pamphlets stating why students have the same interests as the soon-to-be-striking employees and why they should support them. What do the union's actions illustrate?

• A) impression management
• B) frame alignment
• C) public relations
• D) strategic marketing

---

Definitions:

Productivity

The measurement of efficiency in which goods and services are created and delivered, often gauged by the output per unit of input.

Work Sharing

An employment strategy that reduces work hours for a group of employees as an alternative to layoffs, aiming to distribute available work during downturns.

Labour Costs

Expenses related to compensating employees, including wages, salaries, benefits, and payroll taxes, significant for budgeting and financial planning.

Earnings Loss

The reduction in an individual's or entity's income, which can result from factors like unemployment, underemployment, or business downturns.