Jean Decides to Find an Alternative Source to Run Her

question 3

Multiple Choice

Jean decides to find an alternative source to run her exposé on the Apex Mine and, once published, both she and the magazine that published the story come under attack by the public relations department for the mine, who try to discredit her and the magazine. What is this process known as?

• A) advertising
• B) focusing
• C) sourcing
• D) flak

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Definitions:

Marketing Research

The systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

Secondary Data

Secondary data refers to information that has been collected previously by someone else for a different purpose but can be utilized for a new research project or analysis.

Primary Data

Data collected firsthand for a specific research purpose, involving direct interaction with the study subjects through surveys, interviews, or experiments.

Time-Consuming

Requiring a significant amount of time to complete, often more than what is considered desirable or efficient.