What Significant Technology Was Invented by Johannes Gutenberg

question 67

Multiple Choice

What significant technology was invented by Johannes Gutenberg?

• A) the telegraph
• B) the World Wide Web
• C) the printing press
• D) the microcomputer

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Definitions:

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.

Targeting

The process used by businesses to focus their marketing efforts on a specific audience or market segment.

Positioning

A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.

Target Market

A specific group of consumers at which a company aims its products and services.