Examlex
Outline the changing characteristics of media ownership in Canada.
Marketing Messages
Promotional messages that usher potential buyers through the purchasing process without asking them to make an immediate decision.
Sales Messages
Promotional messages that encourage potential buyers to make a purchase decision then and there.
Selling Points
The most attractive features of a product or service.
Benefits
Advantages or positive outcomes that result from a particular action, policy, product, or service.
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