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Wheel of Retailing
A theory that describes how retail outlets evolve over time, starting from low-end, gradually upscaling, and potentially becoming more conventional or full-service establishments.
Off-Price Retailing
A retail strategy selling branded goods at prices lower than the typical market price, often through buying overstocked or out-of-season items from manufacturers.
Variations
Differences or deviations in the form, condition, or characteristics of an object or phenomenon from a norm or standard.
Marketing Channel
Consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users.
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