________ Involves Sending Fraudulent Messages Via Email or Instant Message

question 9

Short Answer

________ involves sending fraudulent messages via email or instant message that purport to be from a legitimate source such as a social network or IT administrator. The user is directed to a fake website and asked to enter information.

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Definitions:

Market-Product Grid

A tool used to identify and understand market segments and product offerings, facilitating strategic decisions.

Multiple Products

Offering a range of different goods or services within a business's portfolio to cater to various customer preferences or market segments.

Multiple Market Segments

The practice of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups with similar needs or characteristics.

Geographic Markets

Market segments defined by geographic areas where customers share similar needs and characteristics.