Refer to Scenario 9

question 95

Multiple Choice

Refer to Scenario 9.9 below to answer the question(s) that follow.
SCENARIO 9.9: Sponsors invest $250,000 in a new greeting card business on the promise that they will earn a return of 10% per year on their investment. The business sells 52,000 greeting cards per year. The fixed costs for the business include the return to investors and $79,000 in other fixed costs. Variable costs consist of wages ($1,000 per week) plus materials, electricity, etc. ($3,000 per week) . The business is open 52 weeks per year.
-Refer to Scenario 9.9. The business is earning exactly a normal profit. Thus, the average price per greeting card must be

Definitions:

Resource-Based View

A perspective in strategic management that emphasizes the importance of a firm's resources and capabilities to gain and sustain competitive advantage.

Sustainable Competitive Advantages

Refers to the unique attributes or qualities that a company possesses which allow it to outperform its competitors over a long period.

Profitability Ratios

Financial metrics used to evaluate a company's ability to generate earnings as compared to its expenses and other relevant costs.

Strategy Development

Strategy development involves formulating plans and policies to achieve major business goals and objectives, taking into consideration the resources available and the external environment.