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If total revenue exceeds the total cost of production, a firm
Decline Stage
The phase in a product life cycle where sales and profitability begin to decrease, often leading to the discontinuation of the product.
Promotional Objective
A specific goal that a company aims to achieve through its marketing and advertising efforts, such as increasing brand awareness or boosting sales.
Product Life Cycle
The stages through which a product goes from its introduction to the market through its growth, maturity, and eventual decline.
Promotion Mix
The combination of marketing communication methods used by a firm to promote its products or services, such as advertising, sales promotion, public relations, and direct marketing.
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