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Profit-maximizing firms want to maximize the difference between
Behaviorism
Watson’s view that science must study observable behavior only and investigate relationships between stimuli and responses.
Tabula Rasa
A theory that individuals are born without built-in mental content, and that all knowledge comes from experience or perception.
John Locke
An English philosopher and physician, widely regarded as one of the most influential Enlightenment thinkers and commonly known as the "Father of Liberalism."
Psychosocial Development
Erikson’s theory, which emphasizes the importance of social relationships and conscious choice throughout eight stages of development.
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