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Refer to Scenario 7.1 below to answer the question(s) that follow.
SCENARIO 7.1: You are the owner and only employee of a company that writes computer software that is used by gamblers to collect sports data. Last year you earned a total revenue of $90,000. Your costs for equipment, rent, and supplies were $60,000. To start this business you invested an amount of your own capital that could pay you a return of $40,000 a year.
-Refer to Scenario 7.1. During the year your economic costs were
Primary Reinforcer
A stimulus that meets a basic need or provides intrinsic satisfaction and therefore naturally encourages certain behaviors without the necessity of learning.
Reward
An incentive or benefit given for completing certain tasks or reaching certain goals, aimed at motivating further action or behavior.
Contingency Of Reinforcement
A principle in behaviorism stating that the effectiveness of reinforcement depends on the situation or conditions under which it is administered.
Positive Reinforcement
A motivational technique in psychology, involving the addition of a rewarding stimulus following a desired behavior, to increase the likelihood of it occurring again.
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