Refer to the Information Provided in Figure 6

question 139

Multiple Choice

Refer to the information provided in Figure 6.2 below to answer the question(s) that follow. Figure 6.2
-Refer to Figure 6.2. Assume Mr. Lingle is on budget constraint AC. If the price of a gardenburger is $6, Mr. Lingle's monthly income is

• A) $24.
• B) $60.
• C) $200.
• D) $240.

---

Definitions:

Form Utility

The value provided to products through the process of altering their design, shape, or packaging to make them more useful or appealing to consumers.

Place Utility

Describes the value added to products by having them in a location where they are needed or wanted by consumers.

Ownership Utility

The value or benefit a consumer receives from having complete control and ownership over a product or service.

Cause Marketing

A marketing strategy where businesses and nonprofits form a partnership to promote a social cause or issue, benefiting both parties.