A Fall in the Price of 7-UP That Causes a Household

question 196

Multiple Choice

A fall in the price of 7-UP that causes a household to shift its purchasing pattern away from Sprite and toward 7-UP is the ________ effect of a price change.

• A) income
• B) substitution
• C) complementary
• D) diminishing marginal utility

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Definitions:

Buffer

In the context of communication, it refers to a method or element that decreases the impact of a message, often used to soften negative news.

Trivialize

To make something seem less important, serious, or complex than it actually is.

Confidence Rebuild

The process of restoring self-assurance and belief in one’s own abilities after a period of doubt.

Defamation

The action of damaging the good reputation of someone through false or unjustified statements, which can be libel if written or slander if spoken.