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During 2016, Sean's consumption equals $25,000 and the change in his net worth is -$5,000. Sean's economic income for 2012 is
Peripheral Route
A method of persuasion that relies on superficial cues rather than the substantive quality of an argument, as delineated in the Elaboration Likelihood Model.
Central Route
A process of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.
Long-Lasting Attitudes
Persistent and stable evaluative beliefs held by an individual towards objects, people, or concepts over a prolonged period.
Reactance
A psychological response wherein an individual experiences a negative reaction to being restricted from certain behaviors or thoughts.
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