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As income becomes more unequally distributed, the Lorenz curve ________ and ________.
Retailing Mix
The combined tactics a retailer uses to stimulate interest and encourage purchases, including product assortment, price, promotion, and place.
Merchandise
Goods or items that are bought, sold, or traded; often referred to in the context of retail sales.
Retail Positioning Matrix
A strategic tool used to categorize retailers based on the breadth of their product assortment and the level of customer service provided.
Retailing Mix
The combination of factors that a retailer uses to satisfy customer needs and influence their purchase decisions, including product, price, place, promotion, people, process, and physical evidence.
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