Examlex
A theory of distributional justice that concludes that the social contract emerging from the original position would call for an income distribution that would maximize the well-being of the worst-off member of society is known as
Brand Position Statement
A declaration that communicates the unique value of a brand to its target market compared to competitors.
Marketing Communication
The use of various channels and tools by a company to convey its marketing messages to its target audience.
Value Proposition
A statement that communicates the benefits and value that a company or product promises to deliver to its customers.
Marketing Research Process
A systematic approach to identifying marketing problems or opportunities, collecting and analyzing information, and recommending actions.
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